Creative branding for startups that separates you from the rest.
Unique branding will make your startup stand out in a crowded field. Many founders take the easy route and tell a designer “just make my logo something like that company’s.” But branding for startups should be like a fingerprint or a social security number: no one else has it. Developing an original brand identity takes inventiveness. And that will separate you from the herd. When you need branding that’s fresh and original, we can help.
Benefits of Great Branding for Startups
- Stand-out - In a crowded field of competitors, distinctive branding makes you stand out. And getting noticed is vital for success.
- Scale Up - A thoughtful identity documented in a brand style guide is scalable. As you grow, the brand elements are ready to apply to new products and marketing. Like a paint by number kit, you’ve got everything you need to keep coloring in your picture.
- Add Value - Beautiful startup branding adds value for potential investors or buyers. It’s like spending some money to remodel a fixer-upper home. Your investment can yield a bigger return than what you spent as buyers are emotionally drawn to what you’ve created.
Startups have different design needs at different stages.
Not all startups can afford to spend a few thousand dollars on branding. If you’re still testing your ideas and just need something—anything!—to put on your business card, you could use a cheap logo-generating website. (Just be aware that others have access to the same clip art and imagery offered. You’ll probably end up revamping your branding before long.)
If you’re a little further along, and you’re homing in on your target market and positioning, it might be time to invest in brand identity design from a professional. The visual identity we would create together will reflect your brand’s unique persona, create the desire in your customers, and impress potential investors.